Cliffhangers India case study

Cliffhangers India is a trekking and traveling company that has been operating in Kashmir, India since 2015. They approached us for SEO services but when we conducted the website SEO audit, we found a lot of errors. We suggested to the client that they redesign the website. After the redesign, we saw a 90% hike in organic traffic.

Website Url:

Last Updated: June 11, 2022

Results:

Cliffhanger Hero

Objective and goals

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Services we provided

Understand The Problems

Understand the problems

Cliffhangers India had an inconsistent website that lacked proper style guides related to colors, logo size, and typography. The sections of the website were not aligned properly and the overall website looked unprofessional. There was no call to action optimized in the website that hurt conversions, business revenue, and customer lifetime value. A few screenshots of the old Cliffhangers India website are included below.

cliffhanger old website
cliffhanger old website
cliffhanger old website
cliffhanger old website

Cliffhangers India

SEO and web design results

Cliffhangers website has a new stunning design by SmartFinix. The design is optimized to attract prospective customers and rank higher on google. The new design of the trekking page is more valuable and easy to access.

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Hike in organic traffic
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Impressions grow in 6 months
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Monthly impressions
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Average position of keywords

SEO results

Just 6 months after implementing website redesign and SEO on Cliffhangers, we saw a significant increase in organic traffic from Google search engine. See the details below.

Google Analytics

Google Analytics

May 1, 2022 – May 31, 2022

Since we have implemented web redesign and new SEO campaign, organic search traffic has increased by 90% in just 6 months. These screenshots show 1 month data.

Analytics
anylytics2
anaytics3
Google Search Console

Google Search Console

Nov 21, 2021 – May 21, 2022

You can see the success of our SEO campaign for cliffhangers India here. Now, this website is getting almost 47k monthly impressions and the average keyword position is 16, as you can see in the screenshot. But this number is increasing day by day.

google search console
SEO Ranking

SEO Ranking

Ranking date: 5 June 2022

You will find the most valuable keywords that generate leads for Cliffhangers India here. We are continuing to work on pushing other keywords to the first position on Google search results.

KeywordsPosition
cliffhangers india1
premium trekking1
nafran valley trek1
barafsar lake trek2
panikhar warwan trek2
seven lakes of poonch4
drung waterfall kashmir4
warwan valley trek5
kashmir great lakes trek solo5
gangabal lake trek6
kolahoi glacier trek5

Ranking Screenshots

ranking screenshots
ranking screenshots2

Instagram Marketing

We created an Instagram marketing strategy and detailed execution roadmap for Cliffhangers that helped their staff implement Instagram marketing themselves. The results are shown in the screenshots on the right side.

instagram 1
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Style guide

We chose some of the older colors from the Cliffhanger logo to create a style guide. We combined the website typography with 2 different font families, Robot and Lato.

HEADING FONT FAMILY

Roboto Text

PARAGRAPH FONT FAMILY

Primary colors

Secondary colors

#F07C00

#101010

Secondary colors

#686868

#FFFFFF

Four

Logo recreate

Our design team has recreated the logo for Cliffhanger, making some changes in colors and also designing a favicon.

Wireframe

We created wireframes for Cliffhanger and analyzed all aspects of SEO and CRO to finalize the design of a professional home page for the website.

Final website

The new Cliffhangers India website has been optimized for a clean user experience with a call to action for better lead generation. Check out an old and new website in the screenshots below.

Old Home Page

New Home Page

Old Category Page

New Category Page

Other New Pages

Website speed test

We have optimized Cliffhanger website to fast loading on all devices. To ensure, we conduct website speed tests on different tools and the results are below.

Note: A website that loads in less than 3 seconds is considered to have good speed.

Google PageSpeed Insights – Desktop

Google PageSpeed Insights – Mobile

GTmetrix

Google Lighthouse

Pingdom

Marketing Integrations

We have installed and integrated all of the codes and plugins that are necessary to perform marketing tasks, SEO, and track user behavior for the Cliffhangers India website.

Marketing Integration-01
Quote For Testimonals

I am very grateful to the SmartFinix team for creating my website exactly as I wanted. They are very professional and respond quickly to any questions or concerns. They did an excellent job.

Sanjeev Pansotra

Blogger, Nearest Metro

Case Study

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